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Sponsorship in Women's Football

Workshop about how we can leverage and attract sponsorship in women's football, learning about lessons from real case studies.

Endless reasons to sponsor

Among many reasons why brands should be interested in leveraging women's football momentum are:

  • Associating with unique values as closeness and purpose
  • Reaching a specific niche audience
  • Launching more creative and flexible activations
  • Engaging with fans in a closer way
  • Investing little money for assets what will increase their value
  • Leveraging the first-mover advantage
  • Empathising with a global equality movement
  • Partnering big clubs with far smaller investment
  • Taking advantage from male’s team resources
  • Having less competition among team’s sponsors to shine

What includes

  • Presentation Sponsorship in Women's Football
  • Downloadable ebook Marketing Snapshot in Europe

What you will learn

  • What is sponsorship
  • Why sponsorship in women's football is a big opportunity
  • How to design an effective sponsorship strategy in women’s football
  • A current snapshot in women's football sponsorship
  • What should an impactful sponsorship proposal include


Your Instructor


Xavi Bové
Xavi Bové

Hola, soy Xavi Bové, Consultor de Marketing Deportivo en Fútbol Femenino.

Un movimiento global de igualdad crece para empoderar a la mujer en el deporte, decidí ser parte activa de ello con mis primeros pasos en la UEFA Women’s Euro de 2017. Como consultor de marketing deportivo, trabajo con máxima goleadora histórica de Costa Rica ‘Rocky’ Rodríguez, habiendo incrementado su engagement en un 80% y situado en el top 10 de New Balance Athletes con exposición de marca. Colaboro con el evento Fútbol Para La Igualdad, en el que han participado más de 1.000 niños y niñas. He impulsado a la comunidad y medio Futboleras a alcanzar las 20k visitas mensuales en seis meses. También he sido nombrado LOS Venue Marketing Services Manager para la UEFA Euro 2020 en San Mamés, Bilbao.

Hi there, I’m Xavi Bové, Sports Marketing Consultant in Women’s Football.

A global equality movement emerged to empower women in sport, I decided to play an active role with my first steps at the UEFA Women’s Euro 2017. As a sports marketing consultant, I led the Costa Rican all-time top scorer ‘Rocky’ Rodriguez increase her engagement by 80% and ranked her among the top 10 New Balance Athletes for brand exposure. I collaborate with the event Fútbol Para La Igualdad, where 1,000 kids have participated. Helped the women’s football community and media outlet Futboleras reach 20k monthly visits. Appointed Venue Marketing Manager at UEFA Euro 2020 in San Mamés, Bilbao.


Frequently Asked Questions


How long will I be able to access?
How about forever? After enrolling, you will have lifetime access forever, from all devices.
Is it for me?
If you want to make a positive impact in the world through your personal brand or a brand you work with, yes. We all have something that can change others for the better. Everyone. What will you do with it?

Infinite opportunities to connect fans and brands to take women's football to the next level.

Are you in?


This course is closed for enrollment.